Think Like a User, Design Like a Strategist
Hi👋, welcome to my product & innovation site.
Previously, I had rich experience in fintech product design and development. I care about human needs and business impacts by designing digital solutions using design thinking.
Blending UX design with business thinking to shape digital tools that serve real needs—and real results.
— FinTech Products —
Build MVP data/fintech products from 0 - 1 with Startup Team. 
Mining3
Website & Earnings Dashboard Design for a new crypto mining service
Quantfund Investment
Market Monitoring and Access Control for Quantamental Hedge Funds
Sanctify App
Empowering a seamless value alignment investment experience
— Design Thinking —
Reimagining design frameworks that align human experience with business and societal systems.
— Side Projects —
My personal projects display a more systematic approach to create digital solutions for unmet user needs.
ParkMate
Expand the city connectivity to reimagine the parking experience with advanced automotive HMI and AR technology.
Survey & Semi-structured Interview
Affinity Diagram & Priority Matrix
Critical User Journey
Usability Testing & Iterations
Secondary Research
Qualitative Research
Lofi Sketches and Storyboard
mid-fidelity “wireflow”
Competitive Analysis
Persona & User Journey Map
IA & Key User Flow
Usability Testing & Iterations
FinLite
An app that provides simple search and quick learning experiences to improve international student financial well-being in the U.S.
Popul
A portfolio platform to help mid-tier and micro-influencers attract and facilitate business collaboration process
— School Research & Innovation Projects —
Uncover actionable insights and propose data-driven/product solutions for corporate sponsors or own ventures. 
