👋 Hey there, I’m Claire Lu.

We live in a time when attention is the most valuable currency. Every swipe, click, or scroll is a decision — and in a crowded, noisy world, the stories that stand out are the ones that are framed with intention.

That’s what I do. I help early-stage founders, product teams, and creators shape ideas so they’re not just seen, but remembered.

My approach blends:
🧠 Message architecture – distilling complexity into clear, resonant ideas
✍️ Strategic storytelling – crafting narratives that inspire action
🎨 Visual framing – designing how a story is experienced

I didn’t start in marketing. My background spans finance, product design, and startup storytelling, which means I connect business goals with creative execution. I’ve seen brilliant ideas underperform simply because they weren’t positioned well — and I’m here to close that gap.

Whether it’s a pitch deck, landing page, internal presentation, or content campaign, I help turn your ideas into stories that cut through the noise, build trust, and win the moments that matter.