👋 Hi there, I’m Claire Lu.

I’m a Content Marketer with a unique blend of experience across finance, product development, content strategy, and UX design. My career has evolved at the intersection of these worlds — where storytelling meets systems thinking, and where every piece of content is designed to move both minds and metrics.

I graduated from Cornell Tech with a Master’s in Information Science, where I learned to think like a product builder — turning complex ideas into intuitive user experiences. Earlier in my career, I built several FinTech products from 0 to 1, collaborating closely with engineers and investors. That foundation in finance and technology now shapes how I create content for FinTech, AI, and Agent startups — industries that thrive on clarity, credibility, and trust.

My approach to content marketing mirrors product development:

• Strategy first: Understanding the audience, positioning, and value narrative.

• Experience-centered: Every article, video, or launch asset is crafted with user experience in mind — clear, structured, and emotionally resonant.

• System-driven: I build full content systems — from launch playbooks and AEO frameworks to community storytelling and retention loops — where each phase informs the next.

Whether I’m scripting a video demo for an AI product, designing an editorial system for a FinTech platform, or crafting a story that connects founders, users, and investors, I bring a holistic approach that bridges business logic, design intuition, and creative storytelling.