Think Like a User, Design Like a Strategist
Hi👋, welcome to my product & innovation site.
Previously, I had rich experience in fintech product design. I care about human needs and business impacts by designing digital solutions using design thinking.
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With that foundation, I now apply human-centered UX principles to create clear, engaging, and trustworthy communication in business and product marketing.
Blending UX design with business thinking to shape digital tools that serve real needs—and real results.
— Design Thinking —
Reimagining design frameworks that align human experience with business and societal systems.
— FinTech Products —
Build MVP data/fintech products from 0 - 1 with Startup Team. 
Mining3
Website & Earnings Dashboard Design for a new crypto mining service
Quantfund Investment
Market Monitoring and Access Control for Quantamental Hedge Funds
Sanctify App
Empowering a seamless value alignment investment experience
— School Research & Innovation Projects —
Uncover actionable insights and propose data-driven/product solutions for corporate sponsors or own ventures. 
— Side Projects —
My personal projects display a more systematic approach to create digital solutions for unmet user needs.
ParkMate
Expand the city connectivity to reimagine the parking experience with advanced automotive HMI and AR technology.
Survey & Semi-structured Interview
Affinity Diagram & Priority Matrix
Critical User Journey
Usability Testing & Iterations
Secondary Research
Qualitative Research
Lofi Sketches and Storyboard
mid-fidelity “wireflow”
Competitive Analysis
Persona & User Journey Map
IA & Key User Flow
Usability Testing & Iterations
FinLite
An app that provides simple search and quick learning experiences to improve international student financial well-being in the U.S.
Popul
A portfolio platform to help mid-tier and micro-influencers attract and facilitate business collaboration process