👋 Hey there, I’m Claire Lu.

Welcome to my digital portfolio. With a background in finance, product design, and storytelling for ventures, I specialize in building clear narratives that bridge data, emotion, and strategy.

I studied Finance at the Fisher College of Business and earned a dual master’s degree in Connective Media at Cornell Tech—where I explored how technology, design, and content can drive better decision-making.

📝 Why Content Strategy & Product Marketing?

Numbers alone don’t move hearts—or markets. Whether it's launching a product, shaping a message, or growing a brand, I believe in translating complexity into clarity—and clarity into action.

I’m especially passionate about creating content ecosystems that educate, inspire, and build trust with users, investors, and communities.

🌼 What I Am Excited About?

While supporting sustainability startups, fintech platforms, and AI products, I repeatedly saw brilliant ideas underperform due to vague positioning or missed go-to-market moments. I didn’t want to just notice the gap—I wanted to be the person who closed it.

My focus now is on content-driven product marketing—building positioning strategies, messaging architecture, and content campaigns. I love creating frameworks and formats that scale ideas into impact.

How I Create Value

Category

My Skills

Strategic Foundations
Content Creation
Campaign Execution
Performance & Optimization

Real Values I Deliver

Clarifies brand voice, aligns teams, and helps early-stage ventures stand out in crowded markets

Ensures content relevance, emotional resonance, and higher engagement rates

Grounds messaging and positioning in actual audience needs and differentiation

Builds credibility for founders and brands through expert-driven storytelling

Enhances discoverability through intentional content planning and keyword strategy

Creates consistency, scales brand voice, and enables structured campaigns

Meets audiences where they are—tailored content across platforms and formats

Aligns product, sales, and marketing to tell a consistent and compelling story

Amplifies leadership voices while staying authentic to brand tone and mission

Connects content with user experience to increase clarity, flow, and conversion

Uses the right tools + prompt engineering to efficiently generate and repurpose content across text, visual, and video formats

Crafts platform-specific content (LinkedIn, YouTube, blog, email, etc.) by adapting prompts for tone, format, and audience expectations

Drives targeted engagement through audience-relevant campaigns

Nurtures leads, retains users, and communicates value with purpose

Adapts voice and format to platform norms to increase impact

Equips sales and product teams with aligned content during key launch phases

Measures success and informs future campaigns through data

Refines headlines, content, and CTAs to optimize for engagement and conversion

Continuously improves messaging based on internal and external signals

Narrative Design & Messaging

Persona & Audience Mapping

Competitive & Market Research

Thought Leadership Development

SEO Strategy

Content Calendar Development

Multi-Format Writing (blogs, emails, videos, etc.)

Cross-Functional Collaboration

Founder & Executive Ghostwriting

UX & Product Design Thinking

AI-Powered Content Creation

Platform-Aware Prompting

Segmentation & Personalization

Email Campaign Strategy

Channel-Specific Content (LinkedIn, Website, etc.)

Go-to-Market Messaging Support

Analytics & Metrics Reporting

A/B Testing

Feedback Loops & Iteration