Storytelling, Positioning, Content, GTM, Messaging, and Cross-Functional Collaboration

Storytelling, Positioning, Content, GTM, Messaging, and Cross-Functional Collaboration

I translate product vision into strategy—through messaging, positioning, and content that drives growth.

Great product marketing starts with customer insight and ends with market traction.
It’s not just storytelling—it’s strategic alignment, go-to-market clarity, and scalable messaging.
Whether shaping a launch or defining brand voice, I focus on what drives real adoption and trust.

Here are a few thought starters I couldn’t wait to share while I work on publishing the full set of deep dives.

Rethinking Digitial Marketing in AI Era

Cut through the chaos—build smarter, faster, and more targeted strategies.

The GTM Checklist for Startups

Your step-by-step guide to launching with clarity, traction, and confidence.

Lead Awareness Generation Tips: Authentic Marketing That Works

From “Cold Leads” to True Fans — Relationship Building to Grow Your Business

Positioning & Messaging

Email Marketing with Mailchimp: A Starter Guide for SMEs

Marketing tips including segmentation, design, automation, and more.

Defining audience fit, value propositions, and key messages across personas

How to Build a Positioning Framework (Template + B2C Example)

Build your messaging backbone across audiences and use cases.

Product-Led vs. Sales-Led Messaging

Tailor messaging based on how users actually discover and adopt

Battle-tested Playbooks for Scaling A Profitable Newsletter

Steal proven tactics to grow subscribers, engagement, and revenue.

Content Calendar Strategies for Digital Product Marketing

Master practical storytelling tools that turn attention into trust, and trust into outcomes.

How to Build a Messaging Architecture (Template + B2C Example)

Learn to organize your messaging pillars for clarity across teams and channels.

Crafting Value Propositions That Resonate With Different Buyer Personas

Tailor your value prop to connect with each decision-maker’s priorities.

Adapting Positioning from Early-Stage to Growth-Stage Startups

See how messaging should evolve as product-market fit sharpen

Branding For Products

Craft a brand that resonates with users and drives real-world value.

SEO for People First, Algorithms Second

Write content that ranks by putting human intent at the center of your search strategy.

Story-Driven Marketing: How to Turn Products into Movements

Master practical storytelling tools that turn attention into trust, and trust into outcomes.

Competitive & Market Insight

Using industry research, competitor analysis to inform strategic direction.

How to Conduct a Lightweight Competitive Teardown

Create a one-pager that helps teams understand the landscape fast.

Creating a Market Map to Guide Positioning and GTM Strategy

Plot the competitive landscape to identify white space and strategic lanes

Turning Industry Trends Into Marketing Leverage

Use external market shifts to make your product narrative timely.

Win-Loss Analysis for Product Marketers: What to Ask, How to Use It

Learn what real customer feedback reveals about positioning gaps.

Go-to-Market Strategy

Planning product launches, narrative arcs, internal & external enablement

The GTM Checklist for Startups

A step-by-step guide from internal alignment to external assets.

Building a Tiered Launch Plan (Soft > Loud > Evergreen)

Match launch scope to business goals with a tiered GTM model.

Internal Enablement Assets for GTM Teams (Not Just Sales)

Equip CS, product, and growth teams—not just sales—with what they need.

Pre-Launch vs Post-Launch Content Strategy

Know what to prioritize before and after the big day.

Planning a Product Launch: Timeline, Channels, and Message Arcs

Build a GTM plan that aligns teams and builds momentum.

Sales & Founder Alignment

Creating decks, battle cards, and messaging that unify sales and product

Founder Messaging vs Market Messaging: Bridging the Gap

Translate founder passion into buyer-relevant stories.

Building Battle Cards and One-Pagers That Actually Get Used

Give sales the value prop, objections, and proof points they need—fast.

Founder-to-Market Fit: Telling the Origin Story Right

Craft a narrative that’s both authentic and relevant to buyers.

How Product Marketing Can Make Sales Enablement Less Generic

Add relevance and insight to what sales really needs to close.

Product Demos as Narrative: Structuring for Engagement

Tell a story, not a feature list—especially during live demos.

Thought Leadership Strategy

Helping founders or product leaders articulate big ideas and vision

Turning Founder Vision into Credible, Compelling LinkedIn Content

Help product leaders show up with authority, not buzzwords.

Turning Internal Knowledge into Public IP

Systematize what your team knows into shareable frameworks and POVs.

From Idea to Influence: A Framework for Executive Thought Leadership

Scale a founder’s point of view into long-term brand equity.

Structuring a Monthly Thought Leadership Series

Plan a calendar of posts that builds momentum and credibility.

Content Pillars for Technical Founders Who Want to Build Authority

Turn deep expertise into digestible, credible content streams.