Newsletter Strategy · Copywriting · SEO · Audience Segmentation · A/B Testing · Content Repurposing · AI Workflows
Newsletter Strategy · Copywriting · SEO · Audience Segmentation · A/B Testing · Content Repurposing · AI Workflows
I turn ideas into multi-format content—designed for relevance, resonance, and results.
Great content strategy starts with understanding your audience—and ends with earning their trust.
From blog posts and newsletters to AI-assisted copy and segmented email flows, I focus on creating content that’s clear, engaging, and built to perform.
I combine empathy, channel fluency, and experimentation to ensure each piece of content does what it’s meant to do: connect, educate, and convert.Writing for Channels
Blogs, newsletters, YouTube scripts, LinkedIn posts, podcastsWriting LinkedIn Posts That Don’t Sound Like Everyone Else
Stand out in a sea of sameness with substance and tone.
Newsletter Strategy: What Works and How to Plan One
Learn how to create a sticky, strategic newsletter from scratch.
How to Script and Structure YouTube Content That Holds Attention
Plan videos with narrative arcs, hooks, and pacing that keep viewers engaged.
Newsletter Formats That Convert: Curated vs Original
Choose the right layout and tone to drive action.
Writing Website Narratives That Convert Visitors to Believers
Use clarity, trust, and story to align product value with buyer psychology.
Audience Empathy & Personas
How to segment, write for, and emotionally connect with different usersBuilding B2B2C Personas with Empathy Maps and Funnel Fit
Use behavior and emotion—not just job titles—to guide content.
What Makes People Click: Psychology Behind Curiosity and Action
Use behavioral triggers like novelty, clarity, and relevance to increase engagement.
Designing a Content Journey from Awareness to Action
Sequence content to move readers from curious to committed.
Storytelling for Pitches: From Investor Decks to Product Pages
Use narrative arcs to align your audience’s beliefs with your product’s vision and value.
Content Empathy Map: Understanding Emotions & Goals
Spot emotional drivers behind why readers click, stay, and convert.
How to Write for First-Time vs Repeat Buyers
Match tone, detail, and CTA based on buyer familiarity.
Email Campaigns & Funnels
Welcome sequences, segmentation, lifecycle messagingBuilding a 5-Step Nurture Series for Product Adoption
Educate, warm up, and convert leads with strategically timed messages.
How to Write Emails That Don’t Just Get Opened—They Convert
Focus on structure, tone, and CTA that drives replies or clicks.
Segmenting for Value: Not All Leads Should Get the Same Message
Personalize messaging based on where users are in their journey.
Email Cadence for Different Buyer Stages
Avoid spam fatigue while keeping leads warm.
Welcome Emails That Don’t Get Ignored
Set expectations, build trust, and guide action from day one.
Lifecycle Campaigns for B2B2C Products
Retain and upsell through well-timed, value-led messages.
SEO & Discoverability
Keyword strategy, topic clusters, blog optimizationHow to Find and Use Long-Tail Keywords in Niche B2B2C
Win the right traffic with low-competition, high-intent terms..
SEO for People First, Algorithms Second
Write for search and humans by understanding intent.
Topic Clusters vs Traditional Blogging: What Works Now
Use search intent to organize and plan smarter content.
How to Do Keyword Research in Niche Markets
Find terms your exact buyers are Googling—and rank for them.
SEO for Product Pages: What Writers Need to Know
Make sure your product pages convert and rank at the same time.
Internal Linking Strategy for Content Hubs
Guide readers and boost SEO with smart linking structures.
Performance Optimization
A/B testing, analytics, content audits, CTA tracking
A/B Testing Blog Titles, CTAs, and Email Subject Lines: A Playbook
Run quick experiments to learn what actually moves users..
Quarterly Content Audits: How to Prioritize Updates
Keep your library fresh, useful, and performance-ready.
What Metrics Matter Most in Content and Different Platforms? (And What to Ignore)
Track what aligns with business goals—not just vanity views.
How to Use Analytics to Spot Drop-off Points in Your Funnel
Diagnose content gaps with data that shows user behavior.
AI Content Workflows
Tools, automation, prompt design, human-AI collaboration
Your AI Toolkit: Tools for Each Step of the Content Lifecycle
From ideation to repurposing—tools that save time without killing voice.
Maintaining Brand Voice in an AI-Assisted Workflow
Use review layers, examples, and feedback loops to preserve tone.
Prompt Engineering for Content Creators: Dos & Don’ts
Write prompts that actually generate what you need. in different platforms.
Video Scripts with AI: Tools and Templates for Fast Iteration
Use multimodal AI tools to storyboard, draft, and revise visual content fast.
Human-in-the-Loop: How to Maintain Voice While Using AI
Keep your voice authentic while speeding up delivery.